Olha Zolotkova, who arrived in Winnipeg shortly after Russia’s invasion of Ukraine in 2022, initially faced language barriers. However, she has now successfully established her own business in the Exchange District. Zolotkova expressed her excitement and slight apprehension about this new venture but emphasized the freedom and opportunity to embark on a fresh start in Canada.
While in Ukraine, Zolotkova held various roles in education, including teaching, serving as a principal, and working as a textbook editor. Upon her arrival in Canada, she contemplated opening a daycare but ultimately decided to launch By Zola, an online store and appointment-based boutique specializing in plus-size women’s clothing. This decision stemmed from her personal struggles to find suitable clothing in Winnipeg stores.
Zolotkova, who continues to work as an educational assistant, is optimistic about the market reception for her curated clothing lines. She expressed her enthusiasm for both education and entrepreneurship, hoping for the success of her new venture.
In the wake of the war, approximately 30,000 Ukrainians have resettled in Manitoba, with over 27,600 health cards issued since February 2022. Among these newcomers, there is a growing trend of starting businesses as a means of rebuilding their lives. Mila Shykota, another Ukrainian immigrant, established the Ukrainian Guide to Winnipeg, an online directory showcasing businesses founded by Ukrainian newcomers and those offering Ukrainian products or cuisine.
Vitaliy Lebezun, Vice President of Warkentin Business Solutions, has been assisting Ukrainian immigrants with inquiries about starting businesses and self-employment requirements in Manitoba. With an increasing number of Ukrainian arrivals expressing interest in entrepreneurship, Lebezun anticipates this trend to continue as individuals settle into their new environment.
Yuliia Okhrimenko, along with her husband Serhii, established KoloShop, a Ukrainian gift store in Winnipeg, featuring products crafted by individuals who fled Ukraine due to the war. The Okhrimenkos view their business not just as a commercial venture but as a means of supporting their community and providing a platform for displaced artisans to showcase their work.
As Yuliia and Serhii reflect on their transition to Winnipeg and the establishment of KoloShop, they emphasize the importance of unity and support within the community. While they have found a sense of belonging in Winnipeg, Yuliia acknowledges the emotional struggle of being torn between two countries, holding onto memories of Ukraine while embracing their new life in Canada.
For Zolotkova, the decision of whether to remain in Canada or return to Ukraine remains complex, influenced by family ties and the ongoing situation in her homeland. Despite uncertainties, she views her business growth as a vital step in establishing roots in Manitoba while remaining open to future possibilities.
