Stellantis unveiled plans to revamp its 12 North American products and introduce 11 new models as part of a $96 billion global business strategy presented at an investor summit in Auburn Hills, Mich. The company emphasized a focus on its North American brands and products, with 60% of its global investment planned for this region through 2030 due to significant growth potential and strong brand recognition.
The company’s global fleet is set to welcome 60 new car models, spanning from traditional combustion engine vehicles to fully electric options, alongside investments in technology, collaborations with other automakers, and enhanced utilization of manufacturing capabilities. Notably, 50 existing models are slated for substantial upgrades.
In North America, Stellantis aims to expand its hybrid vehicle offerings, introduce new pickup trucks, a compact van, and seven budget-friendly vehicles. CEO Antonio Filosa highlighted the historical success of Jeep, Ram, Dodge, and Chrysler brands in the region, indicating substantial room for further growth.
The company targets a 25% revenue increase in North America by 2030, with an anticipated adjusted operating income (AOI) margin ranging between eight to 10 percent. Filosa outlined plans to enhance market coverage in North America from 60% to 90% while improving cost efficiency, with a goal to save $4.8 billion by 2028 within the North American portfolio.
Tim Kuniskis, overseeing North American brands at Stellantis, expressed optimism regarding the growth potential of Jeep, Ram, Dodge, and Chrysler despite the flat industry outlook, emphasizing the strategy of entering new market segments. Immediate plans include enhancing the Pacifica model and introducing three new crossovers, with a focus on the mid-sized crossover segment.
Looking ahead, Stellantis intends to concentrate 70% of its brand and product investments on key brands like Jeep, Ram, Peugeot, and Fiat, alongside the Pro One commercial vehicle unit. The automaker aims to transform excess factory capacity into a profitable contract manufacturing business for Chinese automakers in Europe and other industry players like Tata Motors unit JLR in the United States.
Under the new strategy, Stellantis plans significant investments in global platforms, powertrains, and emerging technologies, with a goal to achieve €6 billion in annual cost reductions by 2028 compared to 2025 expenses. In Europe, the company anticipates a 15% revenue growth over the strategic period, with an AOI margin forecasted between three to five percent.
