Since the United States initially implemented tariffs on Canada in early 2025, Francine Piché has been avoiding purchasing American goods. The Burlington, Ontario resident prioritizes Canadian products, followed by non-U.S. options, and refrains from buying American products whenever possible.

In response to the recent imposition of new 50 percent U.S. tariffs following failed trade discussions, Piché has decided to cease all exceptions. Her family intends to discontinue their American streaming service subscriptions and she plans to forego certain gluten-free U.S.-made foods, despite the lack of alternative options.

The Buy Canadian movement has gained momentum as consumers are increasingly shifting towards Canadian products amidst escalating trade tensions. The movement has seen a surge in traffic on platforms like the Made in Canada Facebook group, with over 1.4 million members sharing information on Canadian-made products.

Similarly, apps like O SCANada, which provide details on a product’s country of origin, have experienced heightened interest, with web developer Ryan Checora noting a significant uptick in downloads. This renewed interest in Canadian products reflects a growing sense of national pride and support for homegrown businesses.

While some consumers prioritize price over the origin of products, others like Lauren Hung in Vancouver are willing to pay more to support local businesses. Despite varying consumer preferences, Canadian brands such as Peace by Chocolate have seen increased support and web traffic during this period.

The current climate has underscored the impact of consumer choices on the economy, with many Canadians opting to support domestic products and businesses. The Buy Canadian movement has taken on a new significance, emphasizing the importance of solidarity and national pride in challenging times.