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July, 12

“Canada Invests $5.45M in Women’s Soccer League”

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The Canadian federal government has pledged a maximum of $5.45 million to back the Northern Super League (NSL) and foster the development of professional women’s soccer in the country. Discussions have commenced between Ottawa and the inaugural league to evaluate its requirements, with the funding aimed at implementing significant enhancements to the league’s facilities nationwide.

The government is exploring avenues to bolster targeted community infrastructure that will propel the growth of NSL and contribute to regional economic progress. An essential focus for the six-team league has been the enhancement of its infrastructure, given the challenges faced in scheduling matches due to the necessity of sharing stadiums owned by other entities. The demand for midsize venues suitable for soccer matches has been pronounced.

Christina Litz, the president of NSL, revealed that the allocated funds will be disbursed among the clubs, primarily earmarked for infrastructure enhancements at their stadiums and training sites. Litz emphasized that each region presents unique challenges that need to be addressed.

Additionally, NSL owners are set to supplement the federal funding with their contributions. The NSL recently disclosed plans to introduce a seventh team in 2027, with a focus on expansion into Central and Western Canada. Diana Matheson, the NSL co-founder and chief growth officer, highlighted the significance of investing in women’s sports, emphasizing its role in community development across the nation.

The funding announcement took place at BMO Field before the kick-off of the inaugural NSL championship game between AFC Toronto and the Vancouver Rise. Several federal ministers, including Evan Solomon, Melanie Joly, Gregor Robertson, and Adam van Koeverden, were in attendance, along with NSL president Christina Litz and Matheson.

Minister Solomon, responsible for the Federal Economic Development Agency for Southern Ontario, lauded the NSL for its positive impact on women’s sports, community inspiration, and economic strengthening. The government’s support for the league’s growth was emphasized as crucial by Van Koeverden, Secretary of Sport and former Olympic kayak champion, who viewed the women’s league as a sound investment with considerable potential for business and economic growth.

Previously, the federal government, through FedDev Ontario, had announced $180,000 in backing for the NSL’s inaugural championship, anticipating a substantial influx of visitors and economic activity in the Greater Toronto Area.

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