On the premiere night of the stage production of “Paranormal Activity” in Toronto this June, an audience member expressed disapproval towards the lead actor during his performance. The individual’s discontent was not related to the acting but rather to the character’s choices on stage.
Following the incident, fellow audience members quickly hushed the disruptor, and many later took to online platforms to express their dismay over what they perceived as a decline in theatre etiquette. One Reddit user suggested that the person who booed after a remarkable monologue should face consequences, emphasizing the importance of respecting the performance.
Criticism also arose regarding other disruptive behaviors at the Mirvish production, such as nervous chatter and laughter during suspenseful moments in the horror-themed show based on the popular movie franchise.
Lead actor Patrick Heusinger, who has been part of “Paranormal Activity” since its debut in 2025, shared his perspective on audience behavior. He acknowledged that the production attracts a diverse audience, including individuals unfamiliar with traditional theatre norms. Despite occasional disruptions like loud snacking and candy unwrapping during tense scenes, Heusinger remains unfazed, emphasizing that art is meant to evoke reactions.
In a bid to cater to a broader audience, Mirvish is introducing its first “chilled performance” for “& Juliet,” a jukebox musical offering a modern twist on a Shakespearean classic. Unlike standard shows where audience participation is discouraged, at chilled performances, patrons are encouraged to engage freely, including making noise and moving around during the show.
The concept aims to create a more inclusive environment, accommodating individuals with diverse needs, such as those with dementia or sensory sensitivities. John Karastamatis, Mirvish Productions’ director of communications and programming, highlighted the importance of offering theatre experiences that are welcoming to everyone, including those who are neurodivergent.
As audience preferences evolve, Cineplex, a prominent cinema chain, is adapting to the changing landscape. Chief marketing officer Sara Moore acknowledged the prevalence of cellphones in theatres and emphasized the importance of providing experiences that cater to modern audiences’ desires, even if it means allowing noise and cellphone usage during certain events.
Toronto theatre critic Ryan Borochovitz reflected on the evolution of theatre etiquette, noting that historical norms were often exclusionary, designed to deter individuals deemed “undesirable.” Borochovitz suggested practical changes, such as dimming house lights instead of turning them off completely, to minimize distractions from electronic devices. He emphasized the importance of setting clear expectations to enhance audience experiences and ensure mutual respect between performers and attendees.
