Dubai’s pistachio-filled chocolate bars are the latest sensation in pop culture for 2025. These bars, known for their creamy green interior and delightful crunch, have been selling rapidly throughout the year. The trend has gained immense popularity on TikTok, leading to a global pistachio shortage and even a recall in Canada due to salmonella concerns.
Various brands have jumped on the bandwagon, launching their own versions of the Dubai-inspired treat. Purdy’s Chocolatier in Canada, Rocky Mountain Chocolate, Peace By Chocolate, and smaller shops like Pistachio Choco and Turkish Mart have all introduced their unique takes on the pistachio-filled chocolate bar.
The original Dubai chocolate bar, created by Fix Dessert Chocolatier in 2021, features a milk chocolate shell with a pistachio filling, tahini paste, and shredded kadayif pastry. This Middle Eastern-inspired treat has sparked a new confectionery category and inspired a wave of similar products globally.
The viral success of Dubai chocolate has coincided with a surge in pistachio popularity. Pistachios have been declared the flavor of 2025 by Food and Wine magazine, partly due to the influence of the Dubai chocolate trend. The pistachio boom has led to increased demand, supply challenges, and even a pistachio shortage in various regions.
The combination of social media influence and consumer interest has propelled the Dubai chocolate craze, showcasing the power of viral trends in shaping food preferences. This phenomenon highlights how a simple food item can become a global sensation, influencing market dynamics and consumer behavior.
