The 114th edition of the Calgary Stampede concluded on Sunday, with event organizers reporting a turnout of over 1.4 million attendees over the course of 10 days. Although this year’s attendance figures did not surpass the record-breaking numbers of the 2024 and 2025 events, CEO Joel Cowley expressed satisfaction with the turnout, stating it could potentially rank as the third-highest attended Stampede in history.
Cowley highlighted the significance of exceeding 1.4 million guests in 2026, especially considering the prevailing economic uncertainties and affordability challenges faced by Canadians. To address concerns about affordability, the Stampede introduced initiatives such as four free-admission days and various community activities outside the main park.
According to Cowley, approximately 70% of this year’s attendees were local to Calgary and its vicinity, with 11% from other regions in Alberta, 12% from different parts of Canada, and the remaining 7% from international locations. He emphasized the economic impact generated by the 30% of visitors from outside the region, citing last year’s Stampede as contributing $389 million to Alberta’s economy.
Stampede President Stuart O’Connor praised the successful year, citing the record participation in the Stampede parade and the diverse lineup of over 100 artists at the concert series as highlights. Events like the Rangeland Derby chuckwagon races and Indigenous relay racing continued to captivate audiences, drawing record numbers to GMC Stadium.
However, an incident involving a horse injury during the chuckwagon races reignited concerns about animal welfare at the Stampede. Despite initial reports indicating no fractures, the injured horse was deemed to have a serious injury and was under veterinary care.
The Vancouver Humane Society, a vocal critic of the Stampede’s rodeo events, expressed dismay over the incident, highlighting a pattern of animal injuries and deaths associated with the annual event. The society called for greater attention to animal safety in light of the recurring incidents.
Looking ahead, Cowley emphasized a positive future for the Calgary Stampede, pointing to the recently unveiled 20-year master plan for Stampede Park. With ongoing enhancements in various aspects like security, cleanliness, and crowd management, coupled with upcoming developments freeing up land after the demolition of the Scotiabank Saddledome, Cowley expressed optimism for the Stampede’s continued growth and success.
